Design Challenge

How might we design a new personalized medicine business model that puts individuals at the core with access to the information, tools and resources they need to improve their own health and wellbeing?

Design Principles

  • Customer experience will be at the center of our exploration and design
  • Our design objective is transformation not tweaks
  • We will design a new healthcare model not just point solutions
  • Our design process will be unconstrained by the current healthcare system
  • We prioritize learning from consumers over healthcare experts
  • We allow ourselves the freedom to explore without rushing to solutions
  • We will leverage emerging tech but through the lens of the consumer
  • Our exploration will be organic and open sourced

Design Methodology

PMxD Roadmap