Customer Voice

Transformation starts when we change our lens. We have to see, really see, the opportunity to reimagine healthcare through the lens of individuals and families. In the last 14 years, BIF has developed a deep understanding of customer experience as an actionable foundation for design which we have used to identify the key job-to-be-done for PMxD.

Job-To-Be-Done

Take Charge of Improving My Own Health and Wellbeing